According to @AnthropicAI, Salesforce has integrated Anthropic's Claude AI models into Einstein 1 Studio via Amazon Bedrock to enhance efficiency and personalization across sales, customer service, and marketing workflows, expanding enterprise access to generative AI inside Salesforce environments, source: @AnthropicAI. According to @AnthropicAI, the integration provides managed access to Claude through Amazon Bedrock, aligning with cloud-native deployment patterns commonly used by enterprise teams building AI features on AWS, source: @AnthropicAI. According to @AnthropicAI, the update positions Einstein users to operationalize Claude for productivity gains and tailored customer interactions across core go-to-market functions, which is directly highlighted as a goal of the integration, source: @AnthropicAI.